During Nintendo’s strategy briefing, the company revealed to investors the growing importance of the Asian market (excludes Japan).

About 7% of all Nintendo Switch systems were sold in Asia (2 million+), as compared to just 1.4% (1 million+) for Nintendo 3DS. Although the company didn’t elaborate, it is very likely all thanks to region free and simulatenous worldwide launches for Switch games.

Meanwhile, the sales volume for Nintendo Switch in the Asia region is growing significantly compared to past Nintendo platforms. Sell-in for Nintendo Switch in the Asia region has already reached more than twice the cumulative sell-in for Nintendo 3DS. Looking at the percentage of units shipped to the Asia region compared to its total cumulative sell-in, Nintendo 3DS cumulative sell-in never reached more than the 1-plus-percent range, while the figure for Nintendo Switch is already 7 percent.