American handicraft company Crayola and video game publisher Outright Games have formed a strategic partnership to create a new video game for kids of all ages. The yet-to-be-named game will launch on Nintendo Switch in Fall 2018.
Here’s what the leaders of Outright Games and Crayola have to say about their new partnership.
“We are thrilled to partner with Crayola as they return to the video game space,” shares Terry Malham, CEO of Outright Games. “Crayola’s drive to provide kids everywhere with relevant and imaginative virtual activities has been an inspiration to us. As we create entertainment for people of all ages to enjoy, we are excited to combine our expertise to develop a brand new way of experiencing creativity with Crayola.”
Warren Schorr, Vice President of Business Development and Global Licensing at Crayola says “At Crayola, we’re all about inspiring creativity through color and innovative play experiences, and our partnership with Outright Games allows us to extend that passion to new and exciting areas.”