Nintendo released Animal Crossing: Pocket Camp last year and it is attracted a lot attention from Animal Crossing fans around, most notably the adult female fans.
Speaking at Nintendo’s financial brief, Nintendo President Kimishima, said that the game has attracted a sizeable crowd from adult women, and that they represent the majority of the mobile game’s active users.
Animal Crossing: Pocket Camp was released in October of last year, and many people have played the game since then, especially adult women. Moving forward, we will make updates to add game content and continue to hold weekly events. Television commercials will air in Japan as well. We intend to continue to improve the service in ways that make the game more fun for consumers, all the while considering how this title contributes to revenue.
It is great to see Nintendo’s games reach out to demographics that people would not usually associate with video games. You can read the full financial brief transcript here.