Kagome, a manufacturer of tomato based food, and The Pokemon Company have teamed up for a campaign putting Pikachu and ketchup in the spotlight.

The ketchup campaign comprises of two parts. In the first part, Pokemon fans can submit bar codes from eligible Kagome products for a chance to win one of the 100 life size Pikachu holding a Ketchup bottle plushies. 3 bar codes must be collected in order to enter the lottery. Last day to enter is August 31, 2018.

Next up is a lottery that involves whipping up a Pikachu dish and posting it on social media. To enter, Pokemon fans will have to post a photo on Twitter or Instagram of their Pikachu dish with the hash tag ＃ピカチュウオムライス and follow the official campaign account. 1000 lucky winners will be chosen on July 31, and another 1000 on August 31.

To help Pokemon trainers make a wonderful looking Pikachu dish, Kagume has opened a Pikachu recipes website, which you can visit here (in Japanese).