Naminori Japan, the national sports surfing league in Japan, has tied up with The Pokemon Company to make Pikachu its mascot for marketing.

The mascot is called Naminori Pikachu, also known as Surfing Pikachu. Naminori Pikachu wears a black surfing suit and holds a surfing board with the words “Naminori Japan” on it. Fans and customers can expect to see Naminori Pikachu in Naminori Japan’s promotional images, marketing materials, and even events.