Nintendo Discusses The Challenges Of Making The Switch More Successful

Nintendo Discusses The Challenges Of Making The Switch More Successful

The Nintendo Switch has had a very successful launch year, but the console faces many challenges ahead in order to stay relevant.

Nintendo Switch architect Shinya Takhashi believes Nintendo will have to find a way to make the Switch appealing to a wider range of age groups, regardless of gender. One way they have tackled this is by introducing Nintendo Labo, where children and parents can play together.

Hardware department chief Ko Shiota says he would love to continue with efforts to broaden the consumer base by leveraging the special features of Nintendo Switch, similar to what the company has done with Nintendo Labo.

Expanding the Nintendo Switch to a broader audience will solve many of its problems, Creative Fellow Shigeru Miyamoto said. If consumers take for granted that everyone has a Nintendo Switch, the console will have a life apart from smart devices and other video game consoles, Miyamoto mentioned.