Following months of leading the TV advertising race, it looks like Nintendo has finally lost its pole position.
According to VentureBeat, Nintendo dropped to the second most-viewed gaming brand on television from 16 May 2020 – 15 June 2020. In first place instead was Sony, which was making a large push for The Last of Us Part 2.
Here’s a more detailed breakdown for Nintendo:
- 264.9 million TV ad impressions generated by 15 adverts that ran over 1,700 times
- Most-seen ad with 51.1 million impressions was “How We Play: Mario Kart 8” (below)
- SpongeBob SquarePants, The Loud House, and Big City Greens were three of the top shows by impressions
- Top networks included Nick, Disney Channel, and Cartoon Network
We’ll report back as we hear more. Stay tuned.