The Pokemon Company has launched an official Twitter account called Project Piplup, with the official logo shown above. While exact details about the new project are not available yet, the account promises new initiatives that will “spread the charm” of the Penguin Pokemon Piplup.
— 【公式】プロジェクトポッチャマ (@prj_pochama) March 9, 2021
For reference, The Pokemon Company similarly commenced Project Eevee in 2017, which eventually expanded to include various promotions, events, and merchandise. We’ll just have to wait and see if Piplup gets as much attention with Project Piplup in the future!