Hong Kong based video game import retailer Play-Asia has announced it has underwent a large scale rebranding exercise to keep up with the times.

As part of the rebranding process, the company’s name has been changed from Play-Asia to Playasia. The brand logo has also been changed, and the color scheme is now blue.

Check out the full details from Playasia below.

Big news!  Today after over 15 years of servicing our devoted fans, a new headquarters office move plus updates within our company,  we have decided the time is right to release an updated company brand identity.   This includes a new logo plus color scheme throughout our website and all branding assets.

The aim of our new design was to better match how our company has moved forward, bring this more up to date to our values and to the users we serve.  Compared with the same green color for over 15 years, we feel the new blue color scheme brings a more fresh, cool and updated look to serve our customers for the next 15 years to come!

Customers will notice color changes, updates to social media, a brand new color scheme and logo change throughout our website, newsletters and marketing/promotional materials.  We hope that this new look will enhance and energize our brand while keeping the core service values we uphold.

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