On April 20 and April 21, 2018, The Pokemon Company organized the very first Eevee Mofukai event at Pokemon Center Mega Tokyo and Pokemon Center Osaka.

This event offered the public an opportunity to get up close and cuddle Eevee – something which has never happened before. Pokemon fans were really serious about this opportunity, as evidenced by the long lines that formed outside Daimaru Umeda, the home of Pokemon Center Osaka:

The same happened outside Pokemon Center Mega Tokyo:

Here comes Eevee!

Everyone gets to cuddle Eevee, but there are a set of rules to follow!

Eevee was flanked by “bodyguards” during the entire time.

Kids really love Eevee!

The Pokemon Company ended off by announcing they intend to plan more Project Eevee campaigns for the 21st of every month.