Pop-Up Pokemon Center Announced For London, Will Operate From October 18 To November 15

Pop-Up Pokemon Center Announced For London, Will Operate From October 18 To November 15

Soon, England fans will be able to experience the joys of Pokemon merch right in their own country!

Today, The Pokemon Company International officially revealed Pokemon Center London – a pop-up version of the usual Pokemon Centers in Japan. It will operate for a limited time from October 18 – November 15 this year, and will apparently offer exclusive merch not found elsewhere!

Pokemon Center London is also part of TPC’s ongoing efforts to promote Pokemon Sword & Shield – which release in November 2019. More info about the store will emerge down the line, so stay tuned!

In the meantime, check out the full press release details below.


London, UK—August 5, 2019—The Pokémon Company International is excited to announce its plan to open a special pop-up Pokémon Center retail location in London this October. Located in Westfield London (Ariel Way, Shepherd’s Bush W12 7GF) and open only for a limited time from October 18 to November 15* 2019, the store will give fans a chance to browse and purchase a range of Pokémon Center-branded products, including exclusive designs not found anywhere else.

The pop-up Pokémon Center London celebrates the highly anticipated launch of the Pokémon Sword and Pokémon Shield video games for Nintendo Switch this November; paying tribute to the United Kingdom’s role in inspiring the design and feel of the all-new Galar region players will explore in the games.

Further details on opening times, products available to purchase and additional in-store activities will be revealed in the coming months.

Pokémon Sword and Pokémon Shield will be released worldwide on November 15, 2019, exclusively for Nintendo Switch.

*Dates may be subject to change

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