To celebrate April Fools’ Day 2019, SEGA has decided to pull a fast one on Japanese commuters this morning.
Apparently, the company has been reversing its name on one of its official brand-advertisement trucks in Akihabara, Tokyo. Instead of the usual ‘SEGA’ words in giant blocks, the company’s name now reads as ‘GASE’ on the road.
— セガ公式アカウント (@SEGA_OFFICIAL) March 31, 2019
We’ll report back if SEGA has anything else cheeky in store for today.