Sony Now Says They Can’t Ignore Competition Like The Nintendo Switch

Sony Now Says They Can’t Ignore Competition Like The Nintendo Switch

Remember when Sony said they don’t really care what Nintendo is doing with the Switch?

Turns out they have to mince their words as Sony’s Head of Corporate Planning Kazuhiko Takeda recently told Nikkei that they couldn’t ignore the Switch as it has also captured the attention of consumers, even though the PS4 is leading “strongly into the holidays”.

Have a look at Takeda’s full comments below, translated by ggx2ac on ResetEra.

Q: So it’s possible Sony could exceed its profit forecast?

A: At the moment, we can say with certainty that 630 billion yen is achievable. But even our strongest operations have issues to be tackled. Our greatest risk now is losing our intensity.

Q: What sort of issues?

[…]

At our gaming business, sales of the PlayStation 4 are strong heading into the holidays. But we can’t ignore the Nintendo Switch, which has also captured consumers’ attention. Our business model involves selling both the game console and the software for it, so we’re working to get more customers paying continuously for content, for example through paid subscription services.

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