Last week, THQ Nordic GmbH drew flak from the netizens and the video game community when they held an AMA Event on the controversial website 8chan.
The uproad that ensued prompted Philipp Brock, PR and marketing director, to put up an apology via Twitter later in the day. However, Brock’s sincerity on the matter was questioned due to his suspicious actions.
Now, a week later, THQ Nordic AB Co-founder and Group-CEO Lars Wingefors followed up with another apology offering the company’s sincerest apologies and regret. The CEO also assumed full responsibility for THQ Nordic GmbH Vienna’s actions and communications and assured that appropriate action will be taken moving forward.
Here’s the statement:
Statement regarding the recent AMA event
To: Group employees, Partners and Consumers
This letter is to offer my sincerest apologies and regret for THQ Nordic GmbH Vienna’s interaction with the controversial website 8chan last Tuesday, February 26. I condemn all unethical content this website stands for. Even if no one within the THQ Nordic Group would ever endorse such content, I realize simply appearing there gave an implicit impression that we did.
As Co-Founder and Group CEO of THQ Nordic AB, I take full responsibility for all of THQ Nordic GmbH‘s actions and communications. I have spent the past several days conducting an internal investigation into this matter. I assure you that every member of the organization has learned from this past week’s events. I take this matter very seriously and we will take appropriate action to make sure we have the right policies and systems in place to avoid similar mistakes in the future.
As a Swedish based, fast growing group, we firmly support equality and diversity. We are also working actively to combat discrimination, harassment, and misconduct. We are already in the process of developing new work processes, based on the United Nations’ SDGs (Sustainable Development Goals) and using the GRI (Global Reporting Initiative) standards, and we will accelerate this work going forward.
Co-founder and Group-CEO, THQ Nordic AB