Japanese company RECCOO has published the results of their April 2025 survey asking 300 Japanese people in the Gen-Z category about their thoughts and awareness of Nintendo’s pricing and anti-scalping policies for the Switch 2 in Japan.

The first question was whether respondents knew that Nintendo Switch 2 is launching on June 5, 2025. 75% answered yes, 25% said no.

Next, they were asked if they were aware of Nintendo’s anti-scalping policy for Switch 2 pre-orders. 62% said yes, 38% said no.

The third question was how they felt about pre-order lotteries having requirements to enter, as part of a strategy to combat scalping. 52% said they were “very good”, 41% said “good”, 7% said “bad”, and none said “very bad”.

The fourth question was about whether respondents knew about Nintendo’s policy against the depreciation of the yen for Switch 2 hardware. The company offers a Japanese-Language Japan-Only model that is about 20,000 yen cheaper than other markets. 27% said yes, and 73% said they no.

When the survey explained the differences between the Japanese-Language System and Multi-Language System, 41% said they felt it was “very good”, 49% said it was “good”, 9% answered “bad”, and 1% responded with “very bad”. This means that 90% of respondents agreed with Nintendo’s policy of providing a cheap Japanese-Language System in Japan.

Then, respondents were asked about their impressions of Nintendo after hearing about their anti-scalping policies and Japanese-Language system. 34% said their impression of Nintendo became very good, 34% said good, and 32% said their impression of the company didn’t change.

Lastly, respondents were asked how they felt about “Japan First” companies, or companies that prioritize Japan. 47% said they had a very good impression, 52% said they had a good impression, and 1% said they had a bad impression.

You can also check out RECCOO’s previous survey asking more about the Switch 2 here, where 77% of respondents shared that they were looking forward to the launch of the console.

What do you think? Let us know in the comments.