License Global has published its annual report on the Top 10 Global Licensors for Fiscal Year 2021, recognizing the performance of the world’s top brands, including one that may be of particular interest to the gaming community.

This year, The Pokemon Company has been ranked 5th in the Top 10 Global Brand Licensing Companies for 2021, having earned $8.5B (E) in terms of retail sales for 2021, placing higher than more prolific brands such as Hasbro and Mattel. According to License Global’s analysis, this achievement is most likely due to Pokemon’s massive 25th Anniversary campaign, which brought in significant growth across all Pokemon branded goods.

The Top Ten Global Brand Licensing Companies:

Rank	Company	Retail Sales 2021	Retail Sales 2020	Last Year’s Ranking
1	The Walt Disney Company	$56.2B (E)	$54B	1
2	Dotdash Meredith	$35.9B	$30.1B (formerly Meredith Corporation)	2
3	Authentic Brands Group	$21.7B	$13.8B	3
4	WarnerMedia/Warner Bros. Consumer Products	$15B	$11B	4
5	The Pokémon Company International	$8.5B	$5.1B	8
6	Hasbro	$8.4B	$7.8B	5
7	NBCUniversal/Universal Brand Development	$8.3B	$7.5B	6
8	Mattel	$7.4B (E)	$2B (E)	22
9	Bluestar Alliance	$6.5B	$4.5B	9
10	Paramount Global/Paramount Consumer Products and Experiences	$6B	$5.8B (formerly ViacomCBS)	7

The Pokémon Company International

Rank: 5

Retail Sales 2021: $8.5B

In 2021, The Pokémon Company International celebrated 25 years of Pokémon across the franchise’s entertainment portfolio of video games, apps, the Pokémon Trading Card Game (TCG), animation and merchandise.

Stemming from the brand’s massive 25th anniversary celebration and global campaign, TPCi’s licensing and retail programs experienced significant growth across gaming, toys, apparel and accessories, designer collaborations, tech gear, home décor and more.

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