It looks like Nintendo and The Pokemon Company have purchased a branded Emoji hashtag campaign on Twitter.

As of November 8, 2018, all #PokemonLetsGO hashtags have a Poke Ball Emoji on Twitter. Here’s how the Poke Ball Emoji looks like:

If you’re wondering how much a branded Emoji hashtag campaign costs, it’s about USD1 million to whoever is buying it. Paying that much money is no joke, so we’re probably going to see the Poke Ball Emoji for a little while, at least for the next 1 to 2 weeks.

What do you think? Let us know in the comments below.

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— NintendoSoup (@ninsoup) October 22, 2018