Retailers across Japan have started putting up stacks of newspapers called “Pokemon Today” to promote Detective Pikachu.

While the headlines of Pokemon Today are written in English, all of its stories are written in Japanese. You can pick up a copy for free.

Here’s how the paper looks like inside. This story talks about a “mysterious Pokemon” sighted in Lime City and its photo shared on social media.

Besides newspapers, you may also encounter a Detective Pikachu amiibo lying around the store! For display purposes of course.

Detective Pikachu launches March 23, 2018 on Nintendo 3DS worldwide.