My Friend Malamar Campaign Announced For Pokemon Center Japan
The Pokemon Company has announced a special campaign running in Pokemon Center stores in Japan.
From September 5th to September 10th 2025, a “My Friend Malamar” campaign will be running across all Pokemon Center stores in Japan. The campaign claims to be about bringing the charms of “everyone’s favorite friend” Malamar to the world through in-store decorations and more. Some fans living in Japan have taken pictures of the campaign decor which you can view via the links below:
カラマネロ推しだった
こんなん絶対フラグやん pic.twitter.com/KdYi6TpuMx— どすけべ生活センター (@never_more_2) September 5, 2025
え！ポケセンきたら号外貰えた！カラマネロ！ pic.twitter.com/3ExXsgYtYi
— ゆの (@yado_k_) September 5, 2025
Rejoice! Our dear friend Malamar is taking over Japan’s Pokémon Centers from today to September 10th! If you’re visiting, pick up a Malamar visor and spread the good word to the few among us whose hearts haven’t embraced Malamar’s splendor.
Malamar—𝙚𝙫𝙚𝙧𝙮𝙤𝙣𝙚’𝙨 friend! pic.twitter.com/nyGZwkHOAc
— PLDH (@PLDHnet) September 5, 2025
The reveal of this campaign comes after the cryptic Pokemon Legends Z-A teaser video featuring Malamar that was posted recently, which many are speculating is leading up to a new Mega Evolution reveal for the Pokemon. Stay tuned for more updates as they come.
What do you think? Let us know in the comments.
