Nintendo has displaced Sony’s PlayStation as the largest spender on gaming TV ads. Spending a total of $8.6 million on TV ads alone, Nintendo accounts for 35% of all game advertising on TV

This comes from an iSpot.TV analytics data, which states that Nintendo has garnered upwards of 427.3 million impressions in the month of May. The impressions come from 10 Nintendo commercials that were aired over 4000 times across channels like Nick Toons, Nick, and Teen Nick, between prime televisions spots like Spongebob Squarepants, The Loud House, and Victorious.

You can read more about the gaming industry’s TV advertising spending here.

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