Nintendo continued to keep its videogame advertising budget on televisions relatively conservative this month, compared to its competitors

According to VentureBeat, Sony emerged as the biggest spender for gaming adverts on TV during September 2020 – with an estimated spend of $18.1 million to promote sports games. The second biggest spender was Square Enix which spent $8.9 million on advertising The Avengers, while Nintendo was the third-biggest spender with a budget of $7.1 million.

Overall, Nintendo emerged as the second most-viewed gaming brand – with 379.6 million TV ad impressions during the month. Meanwhile, Sony was the most-viewed brand with 573.6 million TV ad impressions.

Here’s a more detailed breakdown for Nintendo below:

• Nintendo spent an estimated $7.1 million airing 24 commercials over 2,600 times
• Nintendo achieved 379.6 million TV ad impressions
• “She’s My Favorite: Animal Crossing” (seen below) was the TV spot with the biggest outlay at an estimated $1.3 million.
• SpongeBob SquarePants, The Loud House, and The Amazing World of Gumball were three of the top shows by spend
• Top networks included Nick, Cartoon Network, and Teen Nick

We’ll report back as we hear more in the future. Stay tuned.