Pokemon Let’s Go Pikachu/Eevee was one of the highlights of Nintendo Switch for 2018, and it is no wonder Nintendo has spent a big deal of their TV advertising budget on it during the game’s launch month.

According to iSpot.tv, Nintendo is has spent a total of $20.4 million on TV advertising, which places them second, just behind PlayStation in the gaming industry. Of it, the lion’s share goes to Pokemon Let’s Go Pikachu/Eevee, at $5.8 million.

Nintendo is once again in second place, chalking up nearly $20.4 million on 19 spots which ran over 7,500 times, resulting in almost 1.2 billion TV ad impressions. The largest share of the spend ($5.8 million), was on the latest edition to the Pokemon franchise, new Nintendo Switch games “Pokemon: Let’s Go, Pikachu! And Pokemon: Let’s Go, Eevee!” The brand took a holistic approach with these ads, prioritizing networks like Adult Swim, Nick, and Comedy Central, while airing during shows such as SpongeBob SquarePants, South Park, and The Loud House.

Pokemon Let’s Go Pikachu/Eevee was the franchise’s first RPG foray into the Nintendo Switch.