The Pokemon Company has announced a new year-long campaign for the Pokemon Center store.

As highlighted by Serebii.net‘s Joe Merrick, the official Pokemon Center website has updated with a banner declaring that it’s now the “Year of Eevee”. According to the official announcement, this means we can expect to see a lot more Eevee related merch this year, including Eevee itself and its 8 “Eeveelutions”.

Pokémon Center has just updated and it seems that 2025 is the “Year of Eevee”, even with its own logo. Presumably this is just a merch celebration.

With Prismatic Evolutions releases covering all year, it makes sense.

You guys won’t jump to crazy conclusions, right? pic.twitter.com/tp6nVq5UdY

— Joe Merrick (@JoeMerrick) January 6, 2025

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