The Pokemon Company has announced they are acquiring Excell Brands.

Excell Brands is The Pokemon Company’s largest distribution partner in the US, with Excell focusing mainly on Trading Cards and Collectibles. This relationship has lasted for several decades,  with both companies celebrating their 30th anniversaries this year.

In a press release, representatives from both companies had this to say about the acquisition:

Kenji Okubo, President of The Pokémon Company International

“This reflects our long-term commitment to supporting the Pokémon community and the broader trading card ecosystem, Excell Brands has built a strong reputation as a trusted distributor and category management partner for their customers with deep insight into the needs of Pokémon fans.”

The trading card and collectible category continues to evolve, with increasing expectations around fulfillment and customer experience. Through this investment, The Pokémon Company International expects to support continued investment in Excell Brands’ capabilities, while maintaining its independent approach to serving retail and brand partners.”

Stan Seidler, Founder & Chairman of Excell Brands

“From the beginning, Excell Brands has been built on trust, long-term relationships, and commitment to excellence. This next chapter allows us to preserve those values while positioning the business for the future.”

Terry Rosendahl, CEO & President of Excell Brands

“This partnership is an exciting milestone for our team. It allows us to keep doing what we do best for our retail and brand partners, while continuing to invest in our team, systems, and service.”

What do you think? Let us know in the comments.