As most will know, the recent COVID-19 coronavirus outbreak resulted in a wave of lockdowns worldwide for public health reasons – spurring many folks to seek out any kind of entertainment to survive being stuck at home. Well, it looks like the Nintendo Switch has been quite a sought-after option for quite a lot of people!
According to marketing firm MiQ Canada, internet searches for gaming consoles skyrocketed during the first 7 weeks of the coronavirus outbreak – with Nintendo enjoying the largest boost. In particular, the search term ‘Buy Nintendo‘ increased in frequency by as much as 890% during this time-frame!
In comparison, internet searches for “Buy Xbox” searches only increased by 80% and “Buy PlayStation” jumped by 70% respectively.
As things stand, it looks like Nintendo really enjoyed some increased demand for the Switch during these trying times. We’ll have to see whether this translates into actual sales, though. Until then, stay tuned!