The Pokemon Company is giving a Celebi for every purchase of the Pokemon Gold or Silver Virtual Console release on Nintendo 3DS in Japan.
The Level 30 Celebi serial code will be available for purchases from September 22, 2017 to September 21, 2018. The code expires on October 31, 2018. It can be redeemed on Pokemon Sun, Moon, Ultra Sun, and Ultra Moon.
In addition, a special Nintendo 3DS Home Theme for Pokemon Gold or Pokemon Silver will be distributed to customers who purchase either Pokemon Gold or Silver between September 22, 2017 to September 21, 2018. The serial code expires on October 31, 2018.
Pre-orders are now live for both Pokemon Gold and Silver on Amazon Japan, including the special packaging edition which comes with a download code of the game and other goodies. Links can be found below (eligible for international shipping), and kindly note the download codes will only work on a Japanese region 3DS.
The Pokemon Gold and Pokemon Silver VC releases will launch worldwide on September 22, 2017.