Millennials can be hard to understand, but at least one thing is for sure, they, like the generations before, appreciate a good Nintendo game.

Taking 6th place in MBLM’s Brand Intimacy 2018 Report, Nintendo is two places ahead of the next game industry competitor, Xbox. Meaning that despite the Xbox show of force in 2017 with the Xbox One X, Nintendo’s time honoured tradition of doing something different appeals to the generation that “ruins everything”.

Here is the top ten list if you’re curious:

1. Apple
2. Disney
3. YouTube
4. Target
5. Amazon
6. Nintendo
7. Google
8. Xbox
9. Netflix
10. Whole Foods