Nintendo Creators Program For Youtubers Ends December, Replaced By Better Guidelines

Nintendo has announced it’s terminating the Nintendo Creators Program for Youtube channels in December 2018.

The creators program will be replaced by a new policy making it easier to monetize content on Youtube.

Here’s the statement on the closure of the program:

We are ending the Nintendo Creators Program (NCP) to make it easier for content creators to make and monetize videos that contain Nintendo game content. We will no longer ask creators to submit their videos to the NCP, and creators can continue showing their passion for Nintendo by following Nintendo’s guidelines, located at https://www.nintendo.co.jp/networkservice_guideline/index.html.

The NCP will come to a close at the end of December 2018. Please note that we are no longer accepting videos and channels, and will not review any that have been submitted, but not yet registered. The NCP website will be taken down on March 20, 2019.

We appreciate and encourage the continued support of content creators, and thank them for their dedication to helping us create smiles.

Nintendo Co., Ltd.

And here are the new guidelines:

We are humbled every day by your loyalty and passion for Nintendo’s games, characters and worlds, and respect that you want to be able to express yourself creatively by sharing your own original videos and images using content from our games.

As long as you follow some basic rules, we will not object to your use of gameplay footage and/or screenshots captured from games for which Nintendo owns the copyright (“Nintendo Game Content”) in the content you create for appropriate video and image sharing sites. To help guide you, we prepared the following guidelines:

• You may monetize your videos and channels using the monetization methods separately specified by Nintendo. Other forms of monetization of our intellectual property for commercial purposes are not permitted.
• We encourage you to create videos that include your creative input and commentary. Videos and images that contain mere copies of Nintendo Game Content without creative input or commentary are not permitted. You may, however, post gameplay videos and screenshots using Nintendo system features, such as the Capture Button on Nintendo Switch, without additional input or commentary.
• You are only permitted to use Nintendo Game Content that has been officially released, or from promotional materials officially released by Nintendo (such as product trailers or Nintendo Directs).
• If you want to use the intellectual property of a third party, you are responsible for obtaining any necessary third-party permissions.
• You are not permitted to imply or state that your videos are officially affiliated with or sponsored by Nintendo.
• We reserve the right to remove any content that we believe is unlawful, infringing, inappropriate, or not in line with these Guidelines.

Please understand that we will not be able to respond to individual inquiries regarding these Guidelines. Also, we may update these Guidelines from time to time, so please refer to the latest version before sharing your content.

To summarize, all creators can now monetize their content without prior approval from Nintendo, as long as it has “creative input and commentary”. There are certain exceptions to this, such as posting screenshots and videos from the capture button on Nintendo Switch.

What do you think? Let us know in the comments.