As many may know, Nintendo has a reputation for being a bit of a wild card in the gaming industry, often pioneering strange and novel ideas which have led to both great success and stunning failure.

During their latest financial results briefing, Nintendo shared a bit of insight as to why they adopt a somewhat risky approach to their business. According to Nintendo, taking risks is a necessity in the increasingly diverse and volatile entertainment industry, and is critical to the company’s goal of delivering innovative and fun experiences to their customers.

You can read their exact comments about the matter below:

We are engaged in the entertainment business, where trends are frequently profound, and the future is challenging to predict. In recent years, entertainment has become more diverse, and it has become more pronounced that we are in a business for which success is not guaranteed. In this environment, we need to conduct our business by taking more risks, so that we can continue our mission to deliver unique play and ultimately put smiles on the faces of our consumers around the world.

What do you think? Let us know in the comments.