During a recent interview, Nintendo of America President Reggie Fils-Aime said he was happy that Sony and Microsoft are not targeting younger consumers.

The reason why he said that was so is because he believes it’s an important market, and children who’ve played Pokemon, Mario Kart, or any other Nintendo game will carry an affinity for those games as they continue to grow, and probably continue to buy Nintendo products in some way.

Check out his full comments below.

We are happy that they don’t. It’s been an incredibly important market because the kid who’s 5 or 6 today is going to be 12 or 13 and not all that many years later 18 or 19 … And when you have an affinity for Pokémon or The Legend of Zelda series or Mario Kart or Super Mario Bros. that affinity carries with you.