It appears that Nintendo couldn’t quite reach the top of the advertising world, even as it hyped-up one of its bigger game launches this year.
According to VentureBeat, Nintendo remained the second most-viewed gaming brand on television from 16 June – 15 July 2020. While the company gave a huge advertising boost to Paper Mario: The Origami King, this still fell behind Sony’s aggressive marketing for The Last of Us II in the same period.
Here’s a more detailed breakdown for Nintendo below:
- 186.2 million TV ad impressions, generated by 14 spots which aired over 1,800 times.
- Most-seen ad with over 5o million impressions was “Put the World Back in One Piece” for Paper Mario: The Origami King (below).
- Three of the top shows by impressions were SpongeBob SquarePants, Bunk’d, and Big City Greens.
- Top networks included Disney Channel, Nick, and Cartoon Network
We’ll report back as we hear more in the future. Stay tuned.