Categories: Switch

Nintendo Says They Will Continue To Explore Ways To Expand Their IP Beyond Videogames

Over the past few years, Nintendo has been steadily expanding their IP beyond their videogame roots, including more merchandise, official stores, as well as the upcoming Super Nintendo World theme park at Universal Studios.

During their latest financial results briefing, Nintendo confirmed that they will be continuing along this path to “create opportunites” for more consumers to “interact with Nintendo IP” outside of their videogames. This includes expanding their Super Nintendo World project beyond Japan, as well as “other initiatives”, although the company did not elaborate further on what these could be.

In our IP related business, Universal Studios Japan is moving forward with preparations for opening Super Nintendo World, where people can experience living in the world of Mario. It has been announced that the grand opening will be
postponed from the originally scheduled date of February 4, but we believe that we will be able to create opportunities for many consumers to interact with Nintendo IP after the opening. In addition to Japan, there are also plans to open Super
Nintendo World at the Universal Studios theme parks in Hollywood and Orlando in the U.S., and in Singapore in Asia.

We are also conducting various other initiatives, as we continue to work to expand the number of people who have access to Nintendo IP, both through and beyond our dedicated video game platform business.

What do you think? Let us know in the comments.

Yoerider

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