Nintendo took a huge breather on its television advertising endeavors this month, as its competitors dropped big dollars on reaching more eyes.

According to VentureBeat, Nintendo clocked in as the fifth biggest spender for TV gaming adverts and was the fourth most-viewed gaming brand on on TV during January 2021. The biggest spender was the PlayStation brand which spent $9.5 million and obtained 280.2 million TV ad impressions, followed by Nordeus ($1.2 million), GameFly.com ($438,175), and Jackbox Games ($318,145).

Meanwhile, here are more details about how Nintendo fared below:

• Nintendo spent $294,667 on three ads that aired once each, generating 19.6 million TV ad impressions
• Nintendo spent the most ($139,397) on “Awkwafina Plays Mario Kart 8 Deluxe” (seen below)
  • This spot scored above average across all industries, ranking especially high for attention, likeability, and watchability
  • Respondents cited “love it,” “funny,” and “authentic” as the top three emotions
  • 24% of viewers felt the product itself was the best thing about the ad, while 18% considered the characters the best part
• Nintendo only ran ads on ABC and NBC, and solely during The Bachelor, Shark Tank, and This Is Us

https://youtu.be/JTWXQOtLMy4

We’ll report back as we hear more in the future. Stay tuned.