The Pokemon Company and Indonesian conglomerate Salim Group have announced a partnership to sell Pokemon TCG (Trading Card Game) products in Indonesia.
The partnership would help The Pokemon Company expand and offer their Pokemon TCG products to more consumers in Indonesia through Salim Group’s 17,000 Indomaret convenience stores and KFC locations.
It’s also thanks to this partnership that the Pokemon TCG has been localized in the Indonesian language for the very first time. Here’s what The Pokemon Company CBO Kenjiro Ito has to say about the partnership..
“It will be hard for us to further expand our main market of Japan, the U.S. and Europe. That is why we created a dedicated department for Asian expansion, and decided to tie partnerships with local companies in individual countries. We want to create local Pokemon with our local partners, and market that in local markets.”
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