Reggie Shares Lessons From Wii U, Switch Success

With the horrors of Wii U behind them and the success of the Nintendo Switch in front, President Of Nintendo of America, Reggie Fils-Aime, thought it will be nice to share some of the lessons learnt from the Wii U.

Speaking to Geek Wire, Reggie shared about the importance of hearing from the consumers and ensure the core concept connects with them.

”Without our experiences on the Wii U, we would not have the Nintendo Switch in terms of what we learned and importantly what we heard from our consumers. They were telling us, ‘I want to play with this tablet, this GamePad for the Wii U, but as soon as I get more than 30 feet away it disconnects.’ So the core concept, something that you could take with you anywhere anytime, was really compelling.”

He even said that one of Nintendo’s positives was its ability to reinvent themselves every once in a while, and cautioned that just like in the era of the Wii, when you’re doing well, don’t be excited about the “high-flying” performance.

”We reinvent ourselves every five, ten years. We have to, in this fast-moving entertainment business. When you’re doing well, don’t be excited about that high-flying performance. When you’re doing poorly, don’t be sad. Always have an even keel and always focus on the next big adventure. And that’s what we do.”

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