In the latest Nintendo Dream interview with Masahiro Sakurai, the director of Super Smash Bros. Ultimate was asked a few questions about how the game’s name was conceived.
In Japan, the game is called Super Smash Bros. Special. The reason why the word “special” was used is because he wanted to convey that the game is a special game. As to why it isn’t called Super Smash Bros. Ultimate in Japan, Sakurai says “ultimate” is a word not very easy to read and distinguish in Japan.
Another name that they could have went with was Super Smash Bros. Deluxe, which would have a similar meaning to Super Smash Bros. Ultimate. Sakurai decided against using Deluxe as he wanted a word that is familiar to the Japanese. “Special” is often heard on television so people are familiar with it.
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