SEGA, the publisher behind Sonic The Hedgehog and several other major videogame franchises has acquired Rovio, the creators of Angry Birds.

The announcement was made on SEGA’s Japanese website, confirming that the deal has been finalized through an offer made by SEGA’s European branch. SEGA spent a total of €706 million to acquire Rovio, which translates roughly to $775 million in USD. In the official Tweet below, SEGA describes the acquisition as being for “Global Expansion of the Consumer Business through Enhancement of Mobile Gaming Capabilities” and as “”amicable” and supported by Rovio’s Board Of Directors.

Rovio Entertainment Oyjの買収について
～モバイルゲーム領域の強化を通じたコンシューマ事業のグローバル展開の加速～

SEGA to Acquire Rovio Entertainment Oyj
~ Global Expansion of the Consumer Business through Enhancement of Mobile Gaming Capabilities ~https://t.co/ICxRH6uuQK

— セガ公式アカウント🦔 (@SEGA_OFFICIAL) April 17, 2023

According to the attached document, SEGA plans to leverage on Rovio’s expertise in the mobile space to “deliver SEGA content to as many users as possible in the digital game market.”, they also intend to have Rovio develop non-mobile related projects as well. At the time of this writing, none of these potential projects have been detailed by either company.

Stay tuned for more details as they come.

What do you think? Let us know in the comments.