SEGA has announced a new line of adorable plush toys based on their games.

The line is called SEGA Labbies, and are teddy bears themed after characters from games that are under their umbrella. The first lineup features Sonic The Hedgehog, Yakuza’s Kazuma Kiryu, and Persona 5’s Joker. They will go on sale from December 19th 2025 at the SEGA stores in Tokyo and Shanghai.

Check out the trailer below:

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