A simple phrase that threw down the gauntlet against the competition.

The SEGA Genesis turns 30 years young today and to celebrate, SEGA recreated one of its iconic commercials from that era with a nod towards the upcoming release of the SEGA Genesis Mini with a release date of September 19, 2019

You can tell SEGA what “Genesis Does” means to you by submitting your stories in video format at Sega.com/mystory

They are also extending the video submission deadline to August 21st.

Genesis Does.

More than just a catchy slogan that defined the strengths of the SEGA Genesis and its innovative library filled with arcade hits, those two words defined the confidence (and swagger) SEGA personified at a time when the competition was fierce.

30 years later, the SEGA Genesis remains beloved in the hearts of fans the world over. In honor of this remarkable launch, we have reimagined the classic Genesis Does commercial to bring Genesis fans back to the glory days of the 16-bit revolution. This time, however, we’re putting the focus on the powerful line-up of the SEGA Genesis Mini. Watch our new Genesis Does commercial!

Check out the throwback commercial below.