A crew of 32 Pikachu have come together to dance beside an ITOEN vending machine at Yokohama, Japan. Check out a video of them dancing below!

This special video was made in a collaboration between The Pokemon Company and ITOEN. As part of the campaign, ITOEN vending machines across Japan will be dressed up in Pikachu artwork during the duration of the campaign.

A Pokemon Vegetable Beverage called PokeVege will also roll out during the campaign. There are five different designs to catch ’em all – Pikachu, Bulbasaur, Charmander, Squirtle, and Snorlax. The drink is made from a mixture of different fruits and vegetables.

PokeVege and other select ITOEN beverages purchased through ITOEN vending machines will come with a ITOEN x Pokemon sticker. Every sticker comes with 1 point that can be accumulated during the campaign.

The points collected can be used to participate in a raffle to win Pokemon prizes. Prizes included a limited edition ITOEN x Pokemon luggage bag (30 winners/16 points to enter), Pokemon plush set (30 winners/13 points to enter), ITO EN x Pokemon Room Shoes (150 winners/5 points to enter), Pikachu Good Friends Stationery Set (500 winners/3 points to enter), Pikachu Cafe Stationery Set (500 winners/3 points to enter), and an ITO EN x Pokemon bottle (3,790 winners/1 point to enter).

The ITOEN x Pokemon campaign has begun, and ends on September 15, 2017. More details can be found here.