Following the end of Electronic Arts’ partnership with FIFA, the publisher has revealed its new official branding for its series of football/soccer games: EA Sports FC.
The logo can be seen below, posted via Nintendo Of America’s Twitter account with a caption telling fans to “Join The Club” this July. Presumably, this means that EA will continue to support Nintendo’s consoles through the change in branding, with the next game announcement set for July.
EA also issued a press release about the new branding, which you can read below:
“The new brand takes its design inspiration directly from the beautiful game and a dominant shape in football culture that represents the sport in multiple dimensions, triangles. From passing techniques to set plays, the shape has also been woven into the DNA of EA SPORTS football experiences for decades; from the isometric angles of our very first 8-bit experiences and the triangular polygons that make up every pixel of our most modern games, as well the iconic player indicator symbol that appears above every athlete in every match.”
What do you think? Let us know in the comments.
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