IGN: Here’s The Incredible Story Of A Lie That Built Nintendo’s Presence In Sweden And Beyond

Think you know all about Nintendo around the world? Here’s a piece of gaming history that you never have expected to be true!

IGN has released an insightful feature detailing the bizarre story behind Bergsala AB, the Swedish distribution arm of Nintendo today. It’s definitely not a tale that many may know – with a small electronics shop slipping into a giant partnership with Nintendo, all thanks to a little lie!

It’s a pretty eye-opening watch, so check it out in it’s entirety below:

The story of a man, a lie, a video game handheld, and a business empire.

Game & Watch Illustrations by Anna Hollinrake http://www.annahollinrake.com/

Owe Bergsten Narration by Benjamin Hagberg https://voice123.com/benjaminhagberg

Image Credits:

‘Nintendo Switch Launch’ – Stian Søngsteng via Elektronikkbransjen

‘Owe with Mario’ – Christopher Johansson via Sveriges Radio

‘Younger Bergsten’ – Via Aftonbladet

Plus Special thanks to Brjann Sigurgeirsson, Klaus Lyngeled, Bergsala AB and Owe Bergsten.