Lapras And Pikachu To Help Revive Miyagi Prefecture’s Tourism Industry In 2019

Lapras And Pikachu To Help Revive Miyagi Prefecture’s Tourism Industry In 2019

The Pokemon Company and the Miyagi prefecture government will be working together on a Pokemon campaign to help revitalize the prefecture’s tourism industry in 2019.

The campaign, scheduled to take place from October 2019 to March 2020, will star two popular Pokemon Lapras and Pikachu. Activities taking place during the campaign include tie-ins with Pokemon GO, stamp rallies, a special movie, creation of posters and guide books, and events where both characters from the Pokemon franchise and Sazae-san manga appear together.

 

Currently, Pokemon tourism campaigns are taking place in Tottori prefecture and Hokkaido prefecture to great success.

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