Netflix Confirms Plans To Expand Into Videogames, Initial Focus On Mobile Titles
Shortly after the earlier Bloomberg report, Netflix has officially confirmed their plans to start offering videogames on their service.
The news comes via a shareholders letter confirming that Netflix is in the “early stages” of this new venture. According to the letter, Nteflix will initially be focused on “games for mobile devices”, and they will come at “no additional cost” to the service.
You can check out the relevant passages from the letter below:
“We’re also in the early stages of further expanding into games, building on our earlier efforts around interactivity (eg, Black Mirror Bandersnatch) and our Stranger Things games. We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV.
Games will be included in members’ Netflix subscription at no additional cost similar to films and series. Initially, we’ll be primarily focused on games for mobile devices. We’re excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.”
What do you think? Let us know in the comments.