NPD Group has announced the winners of its annual global and European Toy Industry Performance Awards, which recognizes top gaining toy properties in Europe and worldwide based on NPD group’s retail tracking service.
Under the European Awards, Nintendo managed to score a few major wins related to the Mario series. Firstly, Nintendo won the European Top Gaining Toy Property of The Year with Super Mario/Mario Kart brands. In addition, LEGO Super Mario, the collaboration between Nintendo and LEGO Group, also won Europe’s Top Gaining Toy Property by Category under the “Building Sets” category.
Nintendo’s achievements in these categories were no doubt due to the major push to promote Mario for his 35th Anniversary with products such as Mario Kart Live: Home Circuit, as well as the aforementioned LEGO Super Mario.
What do you think? Let us know in the comments.
Accessory maker HORI has announced a new line of Pokemon themed Switch 2 products. The…
The Pokemon Company has announced new items for its Pokemon Accessory collection. The Pokemon Accessory…
The Pokemon Company has announced a new lineup of Pokemon TCG Pocket merch. The new…
The Pokemon Company has announced tie-in T-Shirts for the Pokemon 30th Celebration TCG set. The…
In addition to the Tomodachi Life: Living The Dream Switch Lite bundle, more bundle sets…
The Pokemon Company has started a new 7* Tera Raid event for Pokemon Scarlet And Violet.…