Doug Bowser, the current President and COO of Nintendo Of America (NOA), has announced his retirement from the position.

Bowser will be stepping down from his roles at the company on December 31st 2025, six years after taking over from predecessor Reggie Fils-Aimé.

He will be succeeded as President by Devon Pritchard, a 19-year veteran of the videogame industry and a long-standing member of NOA’s leadership team. Satoru Shibata, another member of Nintendo’s main leadership, will also be coming over as the Chief Executive Officer in addition to his current role as Managing Executive Officer and Corporate Director, Member of the Board at Nintendo Co., Ltd. (NCL).  Pritchard will also join the NoA Board Of Directors and become NCL Executive Officer.

With regards to his retirement, Bowser had this to say in a press release:

“One of my earliest video game experiences was playing the arcade version of Donkey Kong. Since that time, all things Nintendo have continued to be a passion for both me and my family. Leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we’ve created for consumers.”

“Now, it’s time for the next generation of leadership and Devon’s track record speaks for itself. She is an exceptional leader, and her promotion is a testament to her strong performance and strategic contributions to the company’s growth. I have full confidence that she will guide the company to even greater heights.”

Bowser’s successor Pritchard as well as Nintendo of Japan President Shuntaro Furukawa also shared the following comments:

Pritchard: “I am humbled and excited to take on this new role. Doug has been a fantastic mentor, and I look forward to building on the incredible foundation he has helped establish. With characters and worlds that offer something for everyone, my focus will be continuing to build on Nintendo’s legacy of surprising and delighting our longtime fans, while at the same time welcoming new players into the Nintendo family.”

Furukawa: “During his tenure, Doug made numerous contributions to bring smiles to the faces of people connected to Nintendo. I would like to express my gratitude for his strong efforts. Devon, who will become the next president, has also made many contributions to Nintendo over the years. I am confident that, like Doug, Devon will continue to support Nintendo’s important mission of creating smiles.”

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