It looks like Nintendo’s long-running TV advertising blitz is still chugging on strong!

According to VentureBeat, Nintendo continued to be the most-viewed gaming brand on television from 16 April 2020 – 15 May 2020. This was in spite of a industry-wide dip of around 26.67% for ad impressions, in comparison to the previous 30-day period.

Here’s a more detailed breakdown:

• 413.9 million TV ad impressions generated by 14 spots that ran over 2,700 times
• Most-seen ad with 150.9 million impressions was “How We Play: Mario Kart 8” (below)
• Disney Channel, Cartoon Network, and Nick generated the highest impressions-counts
• Top programs included SpongeBob SquarePants, Big City Greens, and Bunk’d

We’ll continue to follow-up on Nintendo’s ad push in future months. Stay tuned!