Nintendo Switch 2 Primed For Success In China As Parallel Import Sells 330,000 Units In A Few Days

One of the largest e-commerce platforms in China, JD.com, has launched Nintendo Switch 2 pre-orders through its Hong Kong flagship store in mainland China.

While Nintendo isn’t planning to officially launch Nintendo Switch 2 in mainland China anytime soon, parallel imports of Switch 2, Switch and other video game products sold in Hong Kong have been flooding Chinese e-commerce websites.

Currently, JD.com is offering five different Nintendo Switch 2 packages through its Hong Kong flagship store, each priced at 3,889 RMB (USD539.82). A RMB400 discount (USD55.52) is credited to the customer’s account after it passes an identity check, as part of the platform’s measures to combat scalping. This would align the price of a Nintendo Switch 2 Mario Kart World set to the suggested retail price (HKD3,750, or USD485) in Hong Kong.

The price offered by JD is considered to be remarkable as past Nintendo consoles, including Nintendo Switch, have been offered at prices much higher than the suggested retail price in Hong Kong and the US.

A few days after pre-orders started on May 22, 2025, over 330,000 people have pre-ordered a Nintendo Switch 2 through JD’s flagship store, out of which 270,000 have selected the Nintendo Switch 2 Mario Kart World set.

Other anti-scalping measures have also been put in place by the platform, such as giving priority shipping to users who purchased Nintendo products since 2017. These users are expected to receive their consoles on June 5, 2025, the same day as the global release.

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