SONPO, The General Insurance Association of Japan, has teamed up with Nintendo and The Pokemon Company to prepare materials that educate foreigners on road safety in Japan.
The three companies have previously created similar material in Japanese, along with other campaigns involving Pikachu teaching children about road safety. This is the first time these road safety materials have been localized in English.
You’ll see posters like these featuring Pokemon in Japan:
Here’s the back that includes lots of road safety advice:
Pikachu reflective arm bands will also be given out to pedestrians:
Along with packaging that provides more advice:
What do you think?
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