SONPO, The General Insurance Association of Japan, has teamed up with Nintendo and The Pokemon Company to prepare materials that educate foreigners on road safety in Japan.
The three companies have previously created similar material in Japanese, along with other campaigns involving Pikachu teaching children about road safety. This is the first time these road safety materials have been localized in English.
You’ll see posters like these featuring Pokemon in Japan:
Here’s the back that includes lots of road safety advice:
Pikachu reflective arm bands will also be given out to pedestrians:
Along with packaging that provides more advice:
What do you think?
NintendoSoup Store is now taking international back-orders for HORI STORE Japan’s exclusive Hatsune Miku Project…
Nintendo has published a new trailer for the next batch of units coming to Fire Emblem…
The Pokemon Company has announced the next Mass Outbreak Event for Pokemon Scarlet And Violet.…
For the past few weeks, numerous leaks pertaining to the Switch’s successor have been circulating…
Following the release of the third film last month, the Sonic The Hedgehog film franchise…
At the dawn of the new year, Nintendo has shared a highlight of several Switch…