SEGA Entertainment has announced a new edible product called SEGA Logo Taiyaki.
Taiyaka is described as a Japanese fish shaped cake with filling such as red bean paste or chocolate.
The front of the Taiyaki features SEGA’s prominent logo, while the back is inscribed with SEGA’s Japanese slogan 創造は生命 (Creation is life).
If you’ve ever wanted to know how SEGA tastes like, the SEGA logo Taiyaki will be offered exclusively at SEGA Taiyaki Ikebukuro Store from August 8 to September 30, 2018 for 300 yen in Adzuki bean and premium vanilla flavors.
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